Privacy Policy
This Privacy Policy is an electronic record in the form of an electronic contract formed under the Information Technology Act, 2000 and the rules made thereunder. This document does not require any physical, electronic, or digital signature.
This Privacy Policy is a legally binding agreement between you and Theatic Brands Private Limited, the owner and operator of Thea – The House of Comfort Living (“Company”, “we”, “us”, “our”).
By accessing or using our website, you agree to be bound by this Privacy Policy. If you do not agree, please do not use our website.
1. Information We Collect
We collect information to provide a safe, efficient, and personalized shopping experience.
a. Personal Information
When you place an order, register, or interact with us, we may collect:
• Name
• Email address
• Phone number
• Billing and shipping address
• Payment-related information (processed securely via third-party payment gateways)
b. Non-Personal Information
We may automatically collect:
• IP address
• Browser type and device details
• Website usage data
• Referring URLs
This data is collected in an aggregated and anonymized manner for analytics and security purposes.
c. Information Received from Third-Party Platforms
We may receive customer information from third-party partner platforms including but not limited to:
• Google Pay
• CRED
• Paytm
• Affiliate platforms
• Cashback providers
• Promotional or coupon partners
Such information may include basic customer details required to:
• Process orders
• Validate promotional eligibility
• Provide customer support
• Prevent misuse of promotional campaigns
We recommend reviewing the privacy policies of such third-party platforms before interacting with their services.
2. Cookies
We use cookies to:
• Improve website functionality
• Enhance user experience
• Analyze website traffic
• Understand customer preferences
Cookies do not store sensitive personal data.
You may disable cookies via browser settings; however, some website features may not function properly.
3. Use of Your Information
Your information is used to:
• Process and deliver orders
• Communicate order and service updates
• Provide customer support
• Improve products and website experience
• Detect and prevent fraud or unauthorized activity
• Validate promotional offers and discount eligibility
• Comply with legal and regulatory requirements
Communication & Marketing Consent
By placing an order or submitting your contact details on our website, you consent to receive communications from us through:
• SMS
• WhatsApp
• Email
• Phone calls
These communications may include:
• Order confirmations
• Shipping updates
• Customer service responses
• Important account-related notifications
• Promotional messages (where permitted)
Customers may opt out of promotional communications at any time.
4. Sharing of Information
We may share your information strictly on a need-to-know basis with:
• Payment gateway partners for secure transactions
• Logistics and delivery partners for order fulfillment
• Technology and analytics providers to improve our services
• Customer communication tools (such as SMS or WhatsApp service providers)
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
Information may be disclosed if required by:
• Law
• Court order
• Government authority
Fraud Prevention & Abuse Monitoring
We may use customer information to:
• Detect suspicious activity
• Prevent fraud
• Identify misuse of promotional campaigns
• Enforce company policies
• Monitor repeated delivery failures or return misuse
Customer information may be reviewed for verification in cases of suspected fraud or policy violations.
5. Data Security
We follow reasonable security practices and procedures to safeguard your data, including:
• Encrypted payment processing
• Secure servers and restricted access
• Periodic security reviews
While we take strong measures, no system is completely secure, and users acknowledge this inherent risk.
6. Your Rights
You have the right to:
• Access or update your personal information
• Withdraw consent for marketing communication
• Request account deletion, subject to legal obligations
• Request correction of inaccurate personal data
Requests can be made through your account dashboard or by contacting us.
7. Third-Party Links
Our website may contain links to third-party websites.
Theatic Brands Private Limited is not responsible for:
• Privacy practices of third-party websites
• Content displayed on external platforms
• Security practices of external services
Users are advised to review third-party privacy policies separately.
8. Data Retention
We retain personal information only for as long as necessary to:
• Fulfill orders and services
• Meet legal, regulatory, and accounting requirements
• Resolve disputes
• Enforce agreements
• Prevent fraudulent activities
9. Policy Updates
We reserve the right to modify this Privacy Policy at any time without prior notice.
Updates will be posted on this page.
Continued use of the website constitutes acceptance of the revised policy.
10. Grievance Redressal
In accordance with the Information Technology Act, 2000 and the Consumer Protection (E-Commerce) Rules, 2020, grievance details are provided below:
Grievance Officer
Mrs. Meghna Jain
📧 Email: care@thealiving.in
📞 Phone: 8796146616
Business Owner
Theatic Brands Private Limited
Brand: Thea – The House of Comfort Living
11. Consent
By using this website and providing your information, you consent to the collection, use, storage, and processing of your information in accordance with this Privacy Policy.